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 This service will help you get the most out of your website by expanding your online presence to maximize exposure on search engines in regards to when a visitor searches for related and targeted queries. By optimizing your site for specific keywords, you increase your search engine ranking giving you an additional form of marketing that is relatively inexpensive and the ability to reach out to more potential customers than ever before through major search engines (AOL, Google, Lycos, MSN, Yahoo, and more) and smaller and specialty engines (Claymont, Jayde, and more). There are many steps to obtaining the best possible ranking and they are explained below. Keyword Research One of the key strategies for getting targeted visitors to your site is to know what they are looking for (in regards to search term queries). In other words, how are they trying to find you? By reviewing your site, and possibly obtaining additional information from you, we can not only determine which search terms people are using to find products and services like yours, We can also find out how many people searched for those terms in the last month. This allows you to better target which keywords and phrases you optimize your site for. Competition Research An aspect that every business has to deal with when optimizing pages or advertising offline, is that there are competitors trying to market a similar product or service and steal potential clients from you. The best way to beat them at their own game is to know what they are doing or where they are focusing to obtain their results. By performing competition research, we can determine several factors to assist in obtaining better search engine rankings. Information such as: 1) How many competitors show up for certain keywords? 2) Who ranks in the top 10 on your target keywords and what methods are they using to get their site listed? 3) Is it possible to (ethically) outrank them? This information will assist in making sure you get the most out of search engine optimization, no matter which engines you are trying to be ranked on. Search Engine Registration: One of the ways to make sure you are seen and listed is to make sure you are registered on not only the main search engines (Yahoo, Google, MSN, AOL, etc...) but some of the smaller and specialty search engines as well (Jayde, Claymont, etc...). If we are hired to register your site(s) we will provide a free report so you will know where you are registered and you will be given recomendations on which paid search engines you should consider signing up on. Please keep in mind it can take some engine 45 days to index (add) your site to their records. Search Engine Ranking Reports: We can perform search engine ranking checks to determine exactly what your ranking is on almost all the main search engines, and can periodically go back to see how your ranking has changed AND provide a report to show you the changes (both positive and negative). When hired to perform a search engine optimization project, this report is given FREE 15, 30, and 45 days after the site is submitted to the search engines.
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