Search Engine Optimization
This service will help you get the most out of your website by expanding your online
presence to maximize exposure on search engines in regards to when a visitor searches
for related and targeted queries. By optimizing your site for specific keywords, you increase your search
engine ranking giving you an additional form of marketing that is relatively inexpensive and the ability
to reach out to more potential customers than ever before through major search engines (AOL, Google, Lycos, MSN, Yahoo, and more)
and smaller and specialty engines (Claymont,Jayde, and more). There are many steps to obtaining the best
possible ranking and they are explained below.
Keyword Research
One of the key strategies for getting targeted visitors to your site is to know what they are
looking for (in regards to search term queries). In other words, how are they trying to find
you?
By reviewing your site, and possibly obtaining additional information from you, we can not
only determine which search terms people are using to find products and services like
yours, We can also find out how many people searched for those terms in the last month.
This allows you to better target which keywords and phrases you optimize your site for.
Competition Research
An aspect that every business has to deal with when optimizing pages or advertising
offline, is that there are competitors trying to market a similar product or service and steal
potential clients from you. The best way to beat them at their own game is to know what they
are doing or where they are focusing to obtain their results.
By performing competition research, we can determine several factors to assist in obtaining better
search engine rankings. Information such as:
1) How many competitors show up for certain keywords?
2) Who ranks in the top 10 on your target keywords and what methods are they using to get their site listed?
3) Is it possible to (ethically) outrank them?
This information will assist in making sure you get the most out of search engine optimization, no matter
which engines you are trying to be ranked on.
Search Engine Registration:
One of the ways to make sure you are seen and listed is to make sure you are registered on not only the
main search engines (Yahoo, Google, msn, aol, etc...) but some of the smaller and
specialty search engines as well (jayde, clarmont, etc...).
If we are hired to register your site(s) we will provide a free report so you will know
where you are registered and you will be given recomendations on which paid search engines you should consider signing up on.
Please keep in mind it can take some engine 45 days to index (add) your site to their records.
Search Engine Ranking Reports:
We can perform search engine ranking checks to determine exactly what your ranking is
on almost all the main search engines, and can periodically go back to see how your
ranking has changed AND provide a report to show you the changes (both positive and
negative).
When hired to perform a search engine optimization project, this report is given FREE
15, 30, and 45 days after the site is submitted to the search engines.
Please feel free to contact us if you have any questions or would like a free consultation.
