Internet Marketing
The basic definition of internet marketing is any action applied on the internet thats basic
goal is to direct targeted traffic to a website and features on the site that exsist to create a desired call
to action. There are several different forms of internet marketing, ranging from email marketing,
pay per click (PPC) campaigns, to search engine optimization (SEO). Since SEO is one of the most important
and indepth processes to gain additional targeted visitors to your site, we have devoted an entire section
to it. Click to find more about search engine optimization services.
Below you will find a list of internet marketing services and a brief description detailing the service
and giving you some of the benifits of the service.
OffSite Marketing- any online marketing that is not reliant on the visitor already being at your site.
BannerShare:
Though we do not offer our own bannershare service, we will find a service that fits your needs. Once we confirm
that you wish to use the provider (which may have its own costs and terms of use we would want you to review), we
will handle setting up the account and any coding or graphics that must be developed to get you the most out of the service.
E-mail Advertising:
This is the use of e-mail (or e-mail lists) to plan and deliver permission-based marketing campaigns. Though we
do not perform this service ourselves, we have a several companies we can recommend to perform this service and create
an email advertising content for you (both html and txt). We can also help keep your email marketing campaign "canspam"
compliant by creating an unsubscribe service and bringing you up to date on the current "canspam" policies.
Pay Per Click (PPC):
This is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect (otherwise known as a click thru).
Two of the well known providers of PPC advertising are Google AdWords and Overture. These companies allow you to bid on keywords
to determine where you will be displayed in their "sponsored" text and image ads (generally located on the right side of the search engine results).
This service works great in conjunction with our SEO service, and allows us to take keyword and competion research we use in SEO
to provide you the most click thrus for a low cost. Performing setup and managing of PPC accounts requires you to give your credit card
information to us, or to enter it yourself. You will be given full access to the account to monitor what we are doing. This service includes setup, initial bidding,
bid management, ad creation, and PPC Placement monitoring. To manage the account, we will send email updates of any changes we see and give you
what the new cost per click will be to be back in the top 5 if you are outbid by a competitor. Then you can tell us if you want us to take this course of action.
Link Exchange:
This service is performed by finding sites with relevant content that will link your site for free (though sometimes you will find
sites that charge for this that are worth pursuing). Not only does this get your site seen by more people, but it can increase your link
popularity which will help increase you search engine rankings.
OnSite Marketing- any online marketing that is reliant on the visitor being at or knowing of your site.
Lead Generation:
In order for any business to be successful they have to have people to sell their product or service to and some things need
more than just a shopping cart page to complete the sell. So what happens if a visitor gets interested in your product/service
but isn't ready to seal the deal? Even if you give the ability to send you an email (wether from the site or their email service)
more than 50% will just leave the site instead of contacting you by these means for more information. Now what if they could fill
out a brief form that will give you at least one of two means to contact them and comments on why they want to be contacted? Wether
your selling a product or service, being able to call or email someone who has displayed interest in what you offer is invaluable.
We can setup a form that visitors can fill out that will send you a real time email and record their information on a text file on the server
so you have it for future use. One option is to place this form at the bottom or side of various or all pages or to create a webstory
(a series of pages that are focused at informing the visitor exactly what you offer). Webstories can have amazing results if done correctly
and can allow you to market your product with email advertising by sending people who open your email to the webstory. We can set up the form and/or
a webstory, depending on your needs.
Email Capturing and E-Newsletters:
It is a proven fact that wether or not a customer decides to continually purchase your product or service can make or break most businesses. The best
way to keep your customers coming back is to keep them informed. By setting up you site to capture and gain permission to
send newletters via email to visitors, you can use your newletter to not only keep them informed but to market yourself and your specials
to people you know are already interested. To make this even easier on you, we will help you set up your mailing list and show you how to update it
(or set you up with a list mailing and management service) and can design a newletter template, making it easier to keep people updated without
taking up to much time.
Message (or Bulletin) Boards:
Want great feedback from customers? Want to find out whats holding some visitors back from purchasing? If your like most businesses, this information
can be as valuable as gold. By setting up a message board, you will allow you potential and current clients to have discussions with your company and each other,
allowing you to ask questions as well as answer them from your clients.
Please feel free to contact us if you have any questions or would like a free consultation.
